Hi there, I’m Becca

I am a color & material designer with a background in industrial design. 

I believe in approaching problem solving with a design thinking and user-focused mindset. I’m passionate about the process, meticulously curating imagery and information to craft a story. Going deep into research and synthesis is one of my super-powers. I live to learn and am always looking to gain new skills. In my work, I draw inspiration from global societal and cultural trends, fashion, nature, user research, and brand identity.

When I’m not designing, I enjoy painting original nail art, cooking, reading, playing tennis, taking weird selfies, musical instruments, critiquing movies with my husband, hiking, and trying out more creative hobbies than I can count.

SCROLL DOWN TO LEARN A LITTLE MORE ABOUT ME

Pensole x New Balance Masterclass

Color & Material Design Track | June - July 2023

PLC x New Balance is a 4-week, in-person masterclass where students work in teams on a project to create a collection of apparel and footwear. Students experience what it is like working at a brand while developing their time management, professionalism, and leadership skills. Through guidance and mentorship from PLC staff, New Balance, and Gravity Sketch mentors, students build the skills needed to excel in any apprenticeship.

Brigham Young University

Graduated April 2023 | GPA: 3.89

Bachelor of Fine Arts: Industrial Design

Minors: Design Thinking, Spanish

Color Marketing Group

Member | July 2022 - Present

Over the past year I volunteered on the Forecasting Committee and participated in events such as the 2022 Global Color Summit, 2023 Future Thinking Workshop, and Chromazone North America 2023 (Color/Materials Forecasting for 2025).

Color Design Workshop Facilitator

Brigham Young University | February 2023

I designed and led a 3-day workshop over a period of two weeks for the BYU industrial design junior studio. I created homework assignments for the students to build their confidence & experience in CMF design processes. We covered the following topics:

  • Color Specification & Color Systems

  • Intro to Color Trend Forecasting

  • Storytelling & Consumers

  • Color Palettes

  • Moodboards & Image Curation

Minkowski Future Thinking Workshop

Dutch Design Week | October 2022

We focused on different possible futures for three possible societal themes by using the Minkowski Applied Thinking Methodology to create better futures together. This included implementing the cone of possibilities and storytelling.

Crocker Innovation Fellowship

Brigham Young University | Jan. 2021 - Dec. 2021

The Crocker Innovation Fellowship Program is a transformative, interdisciplinary, one-year innovation experience for students from any major. Teams study and practice the principles of entrepreneurial innovation drawing on ideas from design thinking, entrepreneurship, product development, and agile software. Our goal is to create life-long innovators.

R E S U M E

Education

  • Provo, UT | GRADUATED APRIL 2023

    Cumulative GPA: 3.88

  • Detroit, UT | JUNE 2023 - JULY 2023

    Certificate of Completion, Color & Materials Design Track

Experience

  • Jan 2024 - Present

  • Provo, UT | Jan 2023 - Dec 2023

  • Clearfield, UT | MAY 2022 - DEC 2022

    • Established CMF program from the ground up

    • Presented a global color strategy to c-suite executives with a recommendation of investing $145,000 in trend forecasting resources and a full-time CMF designer position

    • Conducted color trend research for product-specific categories

    • Executed global color strategy & crafted CMF stories for various products

  • Provo, UT | MAY 2019 - MAY 2022

    • Specified color, materials, and finishes for commercial furniture in an education setting

    • Designed furniture layouts for campus office remodels & new builds

    • Developed client/designer relationships

  • Logan, UT | MAY 2021 - AUG 2021

    • Established material & finish library system

    • CMF documentation for manufacturing

    • Planned & led a material research field trip for industrial design team

  • Provo, UT | JAN 2021 - DEC 2021

    • Worked on a year-long project with an interdisciplinary team using design thinking, IOT, and entrepreneurial innovation

Skills

  • Storytelling

  • Color & Trend forecasting

  • Material Palette Creation

  • Design thinking, Future(s) thinker

  • Consumer Profiles

  • User & market research

  • Moodboarding & Color Palette Creation

  • Image Curation & Information Synthesis

  • Concept Creation & Prototyping

  • Sewing

  • Working on a diverse team

  • Adobe CS: Illustrator, Photoshop, InDesign (Advanced)

  • Keyshot (Intermediate)

  • Solidworks: Solid Modeling, Surfacing (Intermediate)

  • Spanish language skill: Speaking, reading, writing (Advanced)

  • Microsoft Office: Word, Powerpoint (Advanced), Excel (Intermediate)

  • Google Slides/Drive/Docs (Advanced)

  • Public Speaking & Idea Pitching

  • Slide Deck Creation

Volunteer Experience

  • Salt Lake City, UT | MAR 2023 - Present

    • Spanish language translation of legal documents and letters to aid Spanish-speaking immigrants

  • Seattle, WA | 2012-2022

    • Volunteer in annual fundraising events in a team setting

    • Graphic design for print and web

  • Fort Worth, Texas | MAY 2017-NOV 2018

    • Full-time 18-month service to Spanish-speaking individuals and families in Fort Worth, Texas region.

Activities

  • JULY 2022-PRESENT

    • Member

    • Forecasting Committee

    • CMF Committee

  • JANUARY 2020 - PRESENT

    • Member

    • Facilitated annual school food drives

  • SEPTEMBER 2019-JANUARY 2020

    • Secretary

Whew, you made it to the end! Let’s get in touch :)